When was the first music video?
Where was it shown?
When did MTV start?
Why did artists start to create music videos?
Examples of ‘groundbreaking’ music videos, development of technology/special effects etc.
Create a case study of a selection of controversial music videos that were either banned or censored. What made them controversial? Why were they censored? You could make links here with recent censorship decisions for music videos.
What are the differences between Performance. Narrative/ Concept based music videos.
Analyse examples of all three. Explain the importance/relevance of each.
Would you include any of these elements in your video?
Develop a case study on a chosen music video director. At the Media Magazine Production Awards you heard Lindy Heyman tell you about her career directing music videos as well an TV and films. Other examples of directors are: Jake Wynne, Corin Hardy, Spike Jonze, Chris Cunningham
Questions to consider are: How did they become music video directors? What work have they done (embed examples) What other work have they done? What else have they directed?
Example blog 1
Example blog 2
Upload/ embed articles you have read about music video. There has recently been a lot of discussion in the news about controversial music videos and placing age ratings on videos. What else have you read about in the news?
As well as producing a music video you also have to design and create the digipak and magazine advert for the digipak’ release. Before you design your own you need to research real products and analyse them in terms of the 5 key concepts. For example, If you have chosen to produce a Pop video then you need to research the conventions of Pop digipak artwork and explain how you might use/ challenge these conventions with your own products.
Who is in your group? Upload images of each group member. Explain their strengths and what they will be responsible for throughout the project.
Why did you choose that song and disregard others?
Discuss narrative ideas/ability to make professional product/budget limitations/reasons why it will work/not work?
Why have you decided on your chosen song? What are your early ideas for you video using this song? Can you foresee any potential problems if you go with this plan?
You need to embed a copy of the email sent to the record company asking for permission to use their song.