R11 – Music Video Analysis – Audience


You will need to analyse 3-5 music videos in terms of audience, the majority of these music videos should be for the genre/audience of your music video.

You will need to think about:

  • Who the audience is?
    • Age
    • Gender
    • Interests (outside of music)
  • How is the video attempting to appeal to the audience?
  • How will you attempt to appeal to your audience with your video?

Level 4 Student Examples:

Example 1:


Example 2:


R10: Music video analysis – Genre


As a group you will need to analyse 3-5 music videos in your chosen genre.

  • What conventions do they use?
  • Are there any conventions you would expect to see missing from the music video?
  • Is the video a hybrid of any other genre?
  • How do you plan to incorporate these conventions in your own music video?

Remember to look at colour scheme, editing, props, costume and how the artist/band is being represented in the video. Make this a detailed analysis for better marks.

A prezi to help with this is below:

Level 4 Student Examples:

Example 1:

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Example 2:


Research Posts to Complete


Use the links below to quickly access the research posts you are looking for.


R1: Case Study – Sony Music

R2: Case Study – Independent Record Label

R3: Exhibition of Music Videos

R4: History of Music Video

R5: Censorship and Controversial Music Videos

R6: Performance/Narrative/Concept Based Music Videos

R7: Case Study – Music Video Directors

R8: Music Videos in the News

R9: Digipak and Advert Research

R10: Music Video Analysis – Genre (minimum 3-5 videos)

R11: Music Video Analysis – Audience (minimum 3-5 videos)

Planning Posts to Complete


Use the links below to quickly access the planning posts you are looking for.

P1: Meet the Group

P2: Initial Ideas for the Song

P3: Chosen Song and Why?

P4: Consent of Record Company

P5: Analysis of Lyrics

P6: Actors

P7: Props

P8: Locations

P9: Costume and Make-up

P10: Equipment/Technology Required

P11: Shot List

P12: Storyboard

P13: Animatic Storyboard

P14: Shooting Schedule

P15: Risk Assessment

P16: Planning the Digipak and Magazine Advert