R9: Digipak and advert research


As well as producing a music video you also have to design and create the digipak and magazine advert for the digipak’ release. Before you design your own you need to research real products and analyse them in terms of the 5 key concepts. For example, If you have chosen to produce a Pop video then you need to research the conventions of Pop digipak artwork and explain how you might use/ challenge these conventions with your own products.

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