R1: Case study – Sony music

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You will need to create a case study looking at Sony Music Entertainment. Your case study (as always) should be presented in an engaging way and answer the following questions:

  1. Who are they?
  2. How long have they been running?
  3. Where is the head office?
  4. Who is signed to them?
  5. What subsidiary companies do they own?
  6. What are the implications of these subsidiary companies?

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R2: Case study- Independent music company

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You will need to create a case study looking at an Independent Record Label. Your case study (as always) should be presented in an engaging way, answer the following questions and be a direct comparison the the previous Sony Case Study:

  1. Who are they?
  2. How long have they been running?
  3. What are the differences between a multi industry company such as Sony and your chosen independent?

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R3: Exhibition of music videos

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Exhibition of music videos – Music TV channels, YouTube, Facebook, Twitter etc.
(Closely linked to the history of music videos)
Where can audiences watch music videos?
Do different music channels have different target audiences?
How do you know this?
Types of genre?
Also, increasingly available ‘On Demand’. How?

R7: Case study- music video directors

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Develop a case study on a chosen music video director. At the Media Magazine Production Awards you heard Lindy Heyman tell you about her career directing music videos as well an TV and films. Other examples of directors are: Jake Wynne, Corin Hardy, Spike Jonze, Chris Cunningham

Questions to consider are: How did they become music video directors? What work have they done (embed examples) What other work have they done? What else have they directed?

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R9: Digipak and advert research

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As well as producing a music video you also have to design and create the digipak and magazine advert for the digipak’ release. Before you design your own you need to research real products and analyse them in terms of the 5 key concepts. For example, If you have chosen to produce a Pop video then you need to research the conventions of Pop digipak artwork and explain how you might use/ challenge these conventions with your own products.